Chicago (The Loop)
Chicago (West Loop)
Chicago (Wacker)
Houston (Theater District)
Houston (Scanlan Building)
Dallas (Katy Building)
Charlotte (Uptown)
Jacksonville (Groover-Stewart Building)
Seattle (Pioneer Building)
Alexandria (Old Town)
Indianapolis (Circle Tower)
Pittsburgh (Golden Triangle)
San Diego (Gaslamp)
Denver (16th Street)
Chicago (River North)
Kansas City (Kessler Building)
Richmond (Shockoe Slip)
Nashville (5th Avenue)
Minneapolis (Lasalle Building)
Boulder (15th and Canyon)
Cincinnati (Hooper Building)
Savannah (Johnson Square)
Phoenix (Midtown)
Chicago (Superior)
Minneapolis (TriTech Center)
Madison (The Capitol)
Orlando (Angebilt Building)
Denver (Trinity Place)
Milwaukee (Cathedral Square)
San Jose (North First)
Washington, D.C. (Dupont Circle)
Phoenix (Heard Building)
Norfolk (City Center)
Miami (Biscayne)
Columbia (Main Street)
St. Petersburg (4th Street DTSP)
Austin (North Austin)
Houston (Upper Kirby/Greenway)
Albany (State Street)
Chicago (100 S. State)
America Chicago
America Adak
America Anchorage
America Anguilla
America Antigua
America Araguaina
America Argentina - Buenos Aires
America Argentina - Catamarca
America Argentina - Cordoba
America Argentina - Jujuy
America Argentina - La Rioja
America Argentina - Mendoza
America Argentina - Rio Gallegos
America Argentina - Salta
America Argentina - San Juan
America Argentina - San Luis
America Argentina - Tucuman
America Argentina - Ushuaia
America Aruba
America Asuncion
America Atikokan
America Bahia
America Bahia Banderas
America Barbados
America Belem
America Belize
America Blanc-Sablon
America Boa Vista
America Bogota
America Boise
America Cambridge Bay
America Campo Grande
America Cancun
America Caracas
America Cayenne
America Cayman
America Chicago
America Chihuahua
America Costa Rica
America Creston
America Cuiaba
America Curacao
America Danmarkshavn
America Dawson
America Dawson Creek
America Denver
America Detroit
America Dominica
America Edmonton
America Eirunepe
America El Salvador
America Fortaleza
America Fort Nelson
America Glace Bay
America Goose Bay
America Grand Turk
America Grenada
America Guadeloupe
America Guatemala
America Guayaquil
America Guyana
America Halifax
America Havana
America Hermosillo
America Indiana - Indianapolis
America Indiana - Knox
America Indiana - Marengo
America Indiana - Petersburg
America Indiana - Tell City
America Indiana - Vevay
America Indiana - Vincennes
America Indiana - Winamac
America Inuvik
America Iqaluit
America Jamaica
America Juneau
America Kentucky - Louisville
America Kentucky - Monticello
America Kralendijk
America La Paz
America Lima
America Los Angeles
America Lower Princes
America Maceio
America Managua
America Manaus
America Marigot
America Martinique
America Matamoros
America Mazatlan
America Menominee
America Merida
America Metlakatla
America Mexico City
America Miquelon
America Moncton
America Monterrey
America Montevideo
America Montserrat
America Nassau
America New York
America Nipigon
America Nome
America Noronha
America North Dakota - Beulah
America North Dakota - Center
America North Dakota - New Salem
America Nuuk
America Ojinaga
America Panama
America Pangnirtung
America Paramaribo
America Phoenix
America Port-au-Prince
America Port of Spain
America Porto Velho
America Puerto Rico
America Punta Arenas
America Rainy River
America Rankin Inlet
America Recife
America Regina
America Resolute
America Rio Branco
America Santarem
America Santiago
America Santo Domingo
America Sao Paulo
America Scoresbysund
America Sitka
America St Barthelemy
America St Johns
America St Kitts
America St Lucia
America St Thomas
America St Vincent
America Swift Current
America Tegucigalpa
America Thule
America Thunder Bay
America Tijuana
America Toronto
America Tortola
America Vancouver
America Whitehorse
America Winnipeg
America Yakutat
America Yellowknife
Hawaii-Aleutian Standard Time (HAST)
Hawaii-Aleutian with Daylight Savings Time (HADT)
Alaska Standard Time (AKST)
Alaska with Daylight Savings Time (AKDT)
Pacific Standard Time (PST)
Pacific with Daylight Savings Time (PDT)
Mountain Standard Time (MST)
Mountain with Daylight Savings Time (MDT)
Central Standard Time (CST)
Central with Daylight Savings Time (CDT)
Eastern Standard Time (EST)
Eastern with Daylight Savings Time (EDT)
Atlantic Standard Time (AST)
Atlantic with Daylight Savings Time (ADT)

Video content is a key factor when it comes to engaging visitors with any website. 60% of people prefer to watch a video than to read text, and statistics show that 50% of people will remember the content of a video, whereas only 22% remember written content.

Microsoft recently acquired LinkedIn, and the computing giant has wasted no time in adding video to their website, like Twitter, Instagram, and Facebook all trying to compete with Youtube, the undisputed king of video online.

Considering the audience that LinkedIn is targeted towards, small business owners need to capitalize on this opportunity and utilize the power of video to its full potential. Let’s look at the reasons why LinkedIn’s new video feature could and should be a key proponent of your marketing arsenal.

LinkedIn Is Exclusively Business Orientated – The Perfect Audience For Your Message

The problem with most social media is that it can quickly and easily become a distraction. Encouraging your employees to spend time on Facebook or Twitter is not conducive to increasing productivity, and highly unlikely to result in increased sales, but LinkedIn is slightly different. Being able to directly connect and inspire via video marketing with a B2B centric audience has the potential to raise the profile of your company, increase brand awareness, and drive sales.

Whether you use the platform to launch new products, publicize your brand, or highlight successful stories about your company, the introduction of video on LinkedIn presents significant new marketing opportunities. We believe that over the next few years, the use of video on LinkedIn will become a powerful tool in marketing, which is why it is critical that you understand and utilize this tool today. This is one of the opportunities where first mover advantage is here for the taking.

Take Advantage Of LinkedIn’s Advanced Data-Driven Analysis

The real advantage of utilizing video on LinkedIn is the high-quality data analysis that they provide to content creators. On other platforms, content creators have become used to learning about their shares, viewer numbers, and comments; but LinkedIn will take the level of knowledge to an entirely different level.

Content creators will be given access to critical data, like who the viewers of their videos were, their job title, and their company name. This kind of information is priceless regarding developing and growing your company, targeting new regions to expand your business footprint, and identifying key players within your industry that have demonstrated an interest in your message.

Video Provides The Perfect Opportunity To Demonstrate Your Expertise and Personality

Text is an excellent platform for conveying your message, but video provides a much more visual experience. In terms of selling your vision, enthusiasm, and passion for the subject, video is in a different league that allows you to actually demonstrate your knowledge. When people can see what you physically look like, and how you present yourself, they are much more likely to take the next step and convert. Here are 8 reasons why video marketing is critical to your online success.

Video Stands Out And Attracts Attention

Think about how you consume Facebook, in a constant stream of information. Although there are certain posts that might attract your attention, videos are normally the pieces of content which stand out and grab your interest.

With video being relatively new to LinkedIn, many content producers may not even be aware that video is now live on LinkedIn. Being one of the first companies to publish high-quality, innovative videos will set you apart from the crowd and help to solidify your position as an industry leader. Consider how difficult it is to get exposure on Youtube versus the current situation in LinkedIn, where you would be a pioneer; an opportunity that needs to be grabbed and taken full advantage of as quickly as possible.

Videos Are Perfect For Consumption on Mobile

People have an ever-decreasing attention span and are consistently trying to squeeze even more tasks into their busy schedules. People have started to make their commute more productive by starting and ending their workdays on their phones, so this is where video provides another huge advantage. Watching a video on a mobile device is much more engaging than reading a 1,000-word piece of written content. By creating video content, you increase the chances of current and potential clients discovering and interacting with your content, which is the reason why you create the content in the first place.

At Expansive , we are at the forefront of innovative ideas and methods for driving your business forward. We are constantly looking for ways to assist our clients with their innovative needs- check out our weekly blog for more updates on the ever-changing working world.