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Social media platforms are the addicting hub for people to gravitate towards on a daily basis. Some conclude that by the end of 2017, there will be 2.33 billion social media users worldwide. In terms of business potential and opportunities, social media should be a key element in all of your marketing efforts.

With so many different networks, it can be challenging to direct your focus for platforms and messaging. It is critical that you have a well-planned out social media strategy. This strategy needs to be flexible for each different network. The ultimate aim is to increase brand awareness and customer engagement, which is why you need to be diligent with the strategy and message. Since social media has such a dominating presence in today’s world, it is easy to become fixated on the different platforms, so be sure not to neglect other areas of your marketing strategy. As with all areas of business, it is important to ensure that you are achieving a significant return on investment. The following tips and strategies should help you hone your social media strategy.


Be Proactive In Your Use Of Social Media

Your business reputation is vital and needs to be protected and nurtured at all times. This applies even more so with the prominence of social media, where one simple mistake can be magnified many times over.

Social media provides the opportunity to parade your business when done properly, but it can just as easily destroy it. The first part of the equation is to ensure that you have the right tools for the job. One of the key strengths of the internet is quick and easy access to information, and with the right tools, you can set up triggers that will notify you within seconds of your company or brand being mentioned on social media.

This then enables you to publicly deal with complaints or issues that your customers are experiencing and allows you to demonstrate that the company cares and looks after your customers. This type of engagement has the potential to generate goodwill. There are lots of different tools that can be used; the main variations relate to the user interface. Here are some of the more popular ones:

-Google Alerts
-Social Mention

Invest a little time and effort into setting these systems up, as they have the potential to make a significant difference for your business.


Be Visually Pleasing

One of the best ways to improve engagement and stand out from the crowd is to do something different. For example, infographics grab people’s interest, and research has shown that interaction can increase by 85% on Facebook, compared to a standard text-heavy post. Think outside of the box, and create visually impressive and interesting content that will encourage people to not only read your posts but also to engage with them.


Be Consistent With Your Posts

When it comes to growing a following on social media, the competition is fierce. Everyone wants a piece of the social media pie, so provide people with what they want to keep following you and look forward to your posts. To do this, you need to find that delicate balance of how often you post; if you only publish information once every month, then people will quickly forget who you are, and the chances of getting unfollowed drastically increases. Alternatively, if you post every five minutes, people will quickly become frustrated with your overload and are also more inclined to unfollow you. Watch and observe the main leaders in your niche and mimic their posting patterns. For some industries, a post every day may be appropriate, for others maybe once per week.

You cannot know everything, so never be afraid of sharing other great content you come across. Remember, you are trying to establish credibility and provide valuable information for your followers, so even if a great post is from an outside source, don’t be afraid to share it. The ultimate aim with social media is to have your audience actively awaiting the next post. To help with this, remain consistent in the timing and messaging of your posts. Eventually, people will come to expect and look forward to your posts because you will have set the expectation of providing value through your vast knowledge on the industry’s hot topics.


Make Your Posts Educational, Informative, and Actionable

Think carefully about your ideal customer, and then write content tailored to that audience. The content needs to be engaging, original, and full of valuable information that appeals to your audience. Ideally provide tips of actionable information that the reader can implement within their own business, as this provides measurable value. The better the quality of your posts, the higher the chances that your content will be shared and receive continued brand recognition. Every social media post should be carefully researched and considered before being published. Remaining consistent and focused is the key to your success. Sticking with this process can also help establish your brand as a thought leader in your industry while engaging with your audience through their favorite social platforms. 

At Expansive , we are passionate about helping entrepreneurs succeed in the modern business world. We are highly engaged with our clients, and practice what we preach to grow and develop our brand. Make sure to visit our blog regularly for more cutting-edge business tips.